What Sellers Need from a Broker to get Top Dollar

If you’re thinking of selling, hiring average can cost you thousands of dollars in net proceeds. The sale of your home needs to be done by a broker who runs a business like a business and professionalizes the entire transaction. 

Below are eight things you need from your agent:

1.  Home Preparation Strategy – the condition of your home needs to match the price.  Turnkey homes and homes built in the last 4-5 years are the quickest to get under contract.  To make your home model ready, consider a fresh coat of paint, new carpet or carpet cleaning, upgrade flooring, decluttering, depersonalizing, deep cleaning and staging are some of the simplest things
2. Concierge Services – agents should have a team of vendors to deploy to get your home model ready.  As a seller, you should not have to coordinate these services.
3. Candid Pricing Advice – you need real honest advice.  While getting your home model ready to make buyers fall in love will drive up price, the market dictates the price at the end of the day.  Overpricing your home could lead to fewer showings, longer time on the market, and ultimately a reduction in your overall net proceeds.  A three pronged pricing strategy to choose from is key.
4. A Professional Marketing Strategy – Every listing needs a customized marketing strategy that best tells the story of your home.  We work with a creative team and maximize the exposure across all digital and print mediums to drive the most amount of exposure.  It goes beyond putting the home in the MLS, maximum market exposure may garner the attention of that one buyer who will pay extra.
5. Top Notch Photography and Video – Think of model home pictures and a video that makes you fall in love a home.  Professional photography and video is a must to emotionally draw in homebuyers.
6. Detailed Contract Knowledge and Great Negotiation Skills – By the time you close on the sale of your home, you paperwork will most likely exceed over 100 pages.  Our job is to protect your interests down to every little detail and explain the purchase agreement and all addenda.  Knowing how to negotiate to get you top dollar and as many of your desired terms is paramount.
7. Strong Problem Solving and Communication Skills – as a seller, you need a broker who is resourceful, strategic, and creative in solving all the ripe opportunities that can derail the sale of your home.  Communicating timely and effectively all these aspects of your transaction is equally important.
8. A Broker who has Great Relationships with Closing, Title, Escrow and Attorneys – it takes a team to get a transaction done and effectively working together with all parties involved and playing quarterback is a necessity.

Treat the sale of your home like the sale of a business and get the right professional in your court.